Sunshine Coast Fashion Festival 2010  
hosted by Quay West Resort & Spa, Noosa










             6-11 September      
hosted by Lake Weyba Cottages 

Behind the Scenes

SCFF Group Show Rehearsal
The first rehearsal for the SCFF Group Show was held late on a Monday afternoon. As the sun began to set, the child and tween models began their rehearsals, soon to be followed by the adult models. A smooth sailing process that had guests at the resort sipping cocktails and watching our gorgeous models go through their paces under the direction of choreographer Amelia Armistead.

Location: Quay West Resort & Spa
August 23, 2010
SCFF team:
Amelia Armistead
Paul Fletcher
Karlie O'Grady


SCFF Fittings
Measuring tapes, pins and fabric. Models, run sheetsand dresser training. A team consisting of SCFF head stylist Zoe Champion, assistant stylist Zoe Champion, and a team of model dressers were all on hand to assist 20 SCFF designers to fit 40 models.

Location: Quay West Resort & Spa Noosa
August 14, 2010
SCFF team:
Zoe Champion
Kitten Styler
Jess Williams
volunteer dressers
volunteer events team
SCFF Casting Call
When the call goes out for an open casting, it doesn't disappoint.

An 11am beginning on Saturday 17 July, took the SCFF team, designers an
d potential models through until after 5pm.

Hundreds of hopefuls, including those signed with agencies, and those hoping to be discovered, turned up. It was great to see so many models from 2009 return in the hope of joining us again, and great new talent as well.

Location: Quay West Resort & Spa Noosa
Panel: Amelia Armistead (casting director & choreographer), Paul Fletcher (fashion photographer), Jacinta Richmond (SCFF director), designers
SCFF team: Jess Williams, Leah Emery, Belinda Bussell, Molly Blain, Sophia Ward

SCFF Summer 2010 photoshoot

The Sunshine Coast's sunny skies decided not to shine for the first scheduled photoshoot for the 2010 SCFF but on March 9, the clouds were no where to be seen and the results are stunning!

Shooting swimwear, summer frocks and couture, gumboots were still required to wade our way to the waters edge of the beautiful Lake Weyba.

Location:
Lake Weyba Cottages, Peregian Beach
Face of SCFF Summer 2010:
model Danielle Voller of Vox Talent Management
Photographer: Paul Fletcher
Pre prep stylist: Peta O'Hara
Location stylist: Amelia Armistead
Assistant stylist: Carly Reeve
Hair director: Bernie Craven
Director of Make-up: Kylie-Jane Limpus
Label: Richard de Chazal Couture

Special thanks to labels:
Blossom Betty, Hive, Eve on Earth, San Nizet, My Favourite, Linda India, So Seductive Shoes, Syrene
Location assistants:
Jess Williams, Leah Emery, Kitten, Lyvia Smith.

 
Behind the Scenes at the SCFF Summer 2010 photoshoot


 
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